1% Of Profits Being Donated to Plastic Oceans UK

24 November 2020

An Ocean of Knowledge – Coral Bleaching & the Platinum Problems That Ensue

While the platinum blonde look works for the likes of Marilyn Monroe, Donatella Versace, and Jared Leto in Fight Club, coral bleaching is a MASSIVE man-made problem plaguing our oceans today.

When corals are stressed by issues such as ubiquitous changes in water temperature, nutrient availability, or accessibility to light they expel the symbiotic algae living in their tissues. This causes them to turn completely white, which is known as coral bleaching.

Not only is the destruction of this beautiful aquatic flora calamitous in its own right, but it is also devastating to the marine life that lives and feeds within and amongst the coral reefs. In fact, coral reefs are one of the most biologically diverse and precious ecosystems on Planet Earth. A whooping 25% of ALL marine life, including over 4,000 species of fish, are dependent upon reefs at some point in their life cycle.

Fortunately, when the stress-induced coral bleaching is not severe, corals have been known to recover. Conservation efforts spearheaded by non-profit organizations such as Plastic Oceans, UK, and CORAL REEF ALLIANCE combined with the awareness, accountability, and allegiance of both businesses and citizens may turn the tide on coral bleaching and help create a safer environment for our beloved coral reefs to thrive.

We at Boozy Boocha have a deep love for the deep blue and have pledged to donate 1% of profits to Plastic Oceans, UK Registered UK Charity Number: 1139843. We also use cans rather than plastic or glass bottles to reduce our environmental impact and bolster the use of sustainable practices amongst businesses in the United Kingdom. In fact, we love the ocean so much that we designed our cans to look like healthy corals! It’s our hope that you will drink deeply and with gratitude for the beauty found on the Blue Planet and within your own community and life.

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